Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO

Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it's lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-year veteran of Yahoo and one of the first to depart after Marissa Mayer took over the CEO job. The move is an interesting one, given that Yahoo has put a lot of emphasis on the display element of its advertising business, while Nanigans is more of an ad tech company, working in the still-emerging area of social media performance advertising, analysing and optimizing data about usage and viewers to drive installs, registrations, purchases and other engagement metrics. Nanigans says current traffic its ads are around 2 billion Facebook Ad impressions daily.

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