Saturday, March 31, 2012

Bleacher Report Doubles Down On Personalized Content, Brings Team Stream To The Web

Screen shot 2012-03-29 at 6.11.04 AMIt's been fun to watch Bleacher Report grow from some random publishing site for amateur sports writers to a full-blown digital sports network backed by $40+ million in venture capital. Today, with 25 million unique visitors per month, Bleacher Report has become the fourth largest sports media property on the Web. Over the last year or so, the popular sports network has been doubling down on its team-specific coverage, convinced that this has become the preeminent way that fans follow sports. Since January, the startup's so-called Team Stream apps have lived on iPhone, Android, and the iPad, offering fans personalized dashboards with headlines, top stories, and tweets from their favorite teams. And today, Bleacher Report is bringing Team Stream to its home page.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Go9IJ1_H614/

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