Thursday, July 26, 2012

N. Korea media praises Kim for saving flood victims

Sixty flood victims have been rescued in North Korea thanks to a helicopter urgently sent by leader Kim Jong-Un, state media said Wednesday.

The victims, including children and women, were trapped Monday on a hillock at Jwa-ri in the northwestern province of Pyongan after a river flooded due to heavy rain, the official news agency said.

"Isolated incommunicado, they did not find a way out, in panic at rising water. At that time a helicopter appeared," it said.

"After receiving an urgent report, the dear respected Kim Jong-Un issued an emergency sortie order to a unit of the Air Force of the Korean People's Army."

Service personnel rushed to the scene aboard the helicopter and used a rope ladder to rescue those trapped after several shuttle flights, the report said.

The Kim dynasty which has ruled the country since its founding in 1948 is frequently given credit by official media for such acts of benevolence.

The North, beset by persistent severe food shortages, has reported weeks of drought followed by recent torrential rain in some areas which washed away sections of a railway line.

With rugged terrain and outmoded agricultural practices, the country faces serious difficulties in feeding its 24 million people. Hundreds of thousands died during a famine in the mid to late-1990s.

Source: http://news.yahoo.com/n-korea-media-praises-kim-saving-flood-victims-011702573.html

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Wednesday, July 25, 2012

The Blessing and the Curse of Air Conditioning | PG&E Currents

By Jonathan Marshall

First in a two-part series

No doubt someone out there is celebrating National Doghouse Repairs Month this July, or Restless Leg Syndrome Education and Awareness Week (July 18-25). But tens of millions of Americans, from the Central Valley to the Eastern Seaboard, are surely celebrating Air Conditioning Appreciation Days (July 3-August 15), whether they know it or not. With heat records falling all around the country, air conditioning is not just providing comfort but saving lives.

The British historian S. F. Markham observed in 1947, ?The greatest contribution to civilization in this century may well be air-conditioning ? and America leads the way.??Thanks to the genius of engineer Willis Carrier, air conditioning made possible the mass migration to America?s Sunbelt, the creation of high-rise financial districts from New York to Tokyo, and the building of computer data centers that form the bedrock of the Internet.

Willis Carrier

Air conditioning, invented by engineer Willis Carrier, changed America but became a threat to the environment.

But with this amazing social impact comes a real curse to the environment. In the words of James Ferguson,

Despite all the improvements since Carrier?s day, air-conditioning remains hopelessly inefficient. In a typical unit, as much as 40 percent of the energy used is lost in the form of heat.? A humming locust plague of air-conditioning plants, blasting out hot air in urban backyards and on the roofs of big buildings, are themselves significant local contributors to warming, and one reason that many cities are often several degrees hotter than their immediate environs. . . . And it contributes to global as well as local warming?according to the U.S. Environmental Protection Agency?s own figures, 3,400 pounds of carbon dioxide are emitted each year to cool the average American home.

Air conditioning accounted for 16 percent of all residential electricity demand in 2001?more than any other source of demand. And cooling consumed about 14 percent of all electricity consumption in the commercial and industrial buildings in 2003.

The good news is that dramatic energy-saving improvements are well within reach. Vendors of heating, ventilation, and air conditioning (HVAC) systems say efficiency improvements of 30 percent are achievable. But only California and Maryland currently impose the strictest standards on new installations, so progress is slow.

Even greater improvements may be technically feasible. In January 2011, the Department of Energy (DOE) joined members of the Commercial Building Energy Alliance to issue their first Rooftop Unit (RTU) challenge. It seeks to stimulate designs of commercial air conditioning system that can slash energy use by as much as 50 percent. If universally adopted, such technology could save businesses a billion dollars a year in energy costs while helping to lift the environmental curse.

Atlanta Skyline

Cities across the Sunbelt, such as Atlanta, owe some of the their growth to the arrival of air conditioning. (Photo by Adsullata)

?Investing in energy efficient products for commercial buildings and factories is one of the most cost-effective ways for businesses to save money and compete in the global marketplace,? said U.S. Energy Secretary Steven Chu. ?The Department is proud to have helped bring together buyers and manufacturers to identify these energy saving targets and to make clear the demand for very high performance units. I?m excited to see manufacturers raising the performance bar to meet the genuine demand for energy-saving commercial air conditioners.?

Just two months ago, DOE announced that the first commercial RTU had been certified by a federal laboratory as meeting the challenge standard. Daikin McQuay says its Rebel unit exceeds the existing national standard by 84 percent under partial loads. Company spokesman J. C. Campbell tells me the key technical improvements include the use of variable speed compressors, high-efficiency fans, and large surfaces to pump away excess heat.

Businesses don?t have to rush out and buy a new state-of-the-art rooftop unit to save energy and money. Owners of commercial buildings can save an average of 38 percent on HVAC energy costs just by retrofitting existing units with advanced controls, according to a recent report by the Pacific Northwest National Laboratory. Even if half of existing units were upgraded, the energy savings would be equivalent to removing 16 coal-fired power plants, the report says.

Next: What PG&E is doing to help business customers retrofit cooling systems.

Email Jonathan Marshall at jonathan.marshall@pge.com.

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Source: http://www.pgecurrents.com/2012/07/24/the-blessing-and-the-curse-of-air-conditioning/

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A List Apart news ? Jeffrey Zeldman Presents The Daily Report

Presenting Sara Wachter Boettcher, ALA?s new editor-in-chief.

WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA?s editor-in-chief Krista Stevens has hung up her spurs and moved on.

Over six significant web years, Krista?s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.

She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine?s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.


New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).

Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.

Welcome, Sara!

Filed under: A List Apart, Announcements, business, content, editorial, Happy Cog?, people

Source: http://www.zeldman.com/2012/07/23/a-list-apart-news/

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Monday, July 23, 2012

BPW Career Center: Executive Director/CEO jobs, Hood Canal jobs ...

The Pacific Northwest Salmon Center seeks an Executive Director to replace the current Director who is retiring. The Executive Director will lead the Pacific Northwest Salmon Center toward the vision of a nationally recognized, world class science, research and education center. The Executive Director will be responsible for overseeing and facilitating the projects and funding of the multi-million dollar organization.

The organization is a 501(c 3) non profit corporation consisting of three functional operations doing business as: 1. The Pacific Northwest Salmon Center founded in 2002 with the mission of conducting a salmon science, research and education center to enhance the public knowledge and appreciation of the importance of wild salmon in the ecosystem. This operation is led by the Assistant Director of Programs. 2. The Hood Canal Salmon Enhancement Group, one of 14 regional salmon enhancement groups in Washington State, founded in1990 with the mission of protecting and enhancing the genetic diversity and populations of wild salmon in Hood Canal through habitat protection, habitat restoration and salmon supplementation. This operation is led by the Assistant Director Projects. 3. The Farm at Waters Edge with the mission of demonstrating sustainable, eco-friendly farming practices that protect water quality and salmon habitat. Currently taken care of by staff, a farm manager to be hired when needed.

Responsibilities

Leadership and Vision Planning: Lead all staff toward a full appreciation of the vision of the Pacific Northwest Salmon Center, The Farm at Waters Edge and the Hood Canal Salmon Enhancement Group, including creating operational and long term strategic plans to bring about the vision. Program and Organizational Development: Create and develop partnerships to promote the science, research and education programs for students, visitors, educators, scientists, community members and the general public. Revenue Generation and Business Development: Develop the science, research and education operation and facility funding through grants in cooperation with the Assistant Director Programs, donations, and a major capital campaign. In cooperation with the Assistant Director Projects, enhance the current government grant revenue and develop new revenue sources. Marketing and Communication: Create and implement an external communication and marketing plan. Management: Recruit, select and supervise personnel according to Board policy.

Ideal Candidate Profile

The successful applicant should have: - A passion to develop a nationally recognized, science, research and education center - Bachelors degree or above in business management, science or education - Minimum 5 years organizational management with progressive levels of responsibility - Experience in major fundraising, donor development and support - Experience in grant identification, preparation and management - Experience in budget development and management - Experience in development and management of science, research or education programs - Experience in working with community, education, and other non-profit organizations

Compensation: To be negotiated. Initial compensation between $75,000 and $100,000, depending upon qualifications and experience. Medical insurance, benefits package, paid sick leave, and three weeks annual vacation increasing with tenure.

How to Apply

Interested qualified individuals should submit the following: a) A one-page cover letter describing specific reasons for interest in this position, and summarizing qualifications and experience; b) A description, no longer than four pages of how the candidate?s skills, background, experience and interests address each of the areas of responsibility in the position; c) A standard resume of qualifications, to include all relevant experience with at least three references, no longer than two pages.

To insure consideration, applications must be received by on or before September 7, 2012. By Email: info@hcseg.org with HCSEGjob2012 in the subject line.

No phone calls please! For further information on the Pacific Northwest Salmon Center see our website: hcseg.org which is currently under reconstruction and should be redone by August 1, we apologize for the inconvenience.

Source: http://careers.bpwusa.org/jobs/4853532/executive-director

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New York Mesothelioma Lawyer Says Lung Cancer Awareness Month

New York, NY (PRWEB) November 09, 2011

There is no better time to educate the public about the health hazards of asbestos than during Novembers National Lung Cancer Awareness Month, New York mesothelioma attorney Joseph W. Belluck said today.

Many people think that lung cancer is a disease caused by cigarette smoke, said Belluck, a lawyer who represents clients in lung cancer and mesothelioma claims related to asbestos exposure. That is true, but asbestos is also a leading cause of lung cancer, and now is the time to keep spreading that message.

Asbestos is a naturally occurring group of minerals that was widely used in building and construction, shipyards, the automobile industry and in products such as ceiling and floor tiles until the 1970s, when concerns were raised about its impact on human health.

Today, it has been recognized as a carcinogen by the U.S. Department of Health and Human Services, the Environmental Protection Agency and the International Agency for Research.

An average of 437 Americans die from lung cancer every day, according to the Lung Cancer Alliance. Lung cancer is the second leading cause of death in the United States and afflicted 157,300 Americans in 2010, according to federal statistics.

In New York, more than 13,500 people were diagnosed with lung cancer in 2009, according to the American Cancer Society. Of that number, 8,780 people died.

The dangers of asbestos extend beyond lung cancer, said Belluck. Asbestos is the only known cause of mesothelioma, a rare and deadly form of cancer that attacks the membranes surrounding many of the bodys vital organs, most frequently around the lungs.

However, mesothelioma and lung cancer are not the same, the New York lawyer emphasized.

Mesothelioma displays as a large mass of interlocked tumors that blend in with healthy tissue, making it difficult to operate on successfully, Belluck explained. By contrast, lung cancer is characterized by more distinct, individual tumors. That makes them more treatable, although the late stages can be just as aggressive as mesothelioma.

In recent years, lawsuits have ensued nationwide against companies whose use of asbestos is alleged to have caused mesothelioma and other lung disorders including lung cancer and the non-malignant breathing disorder asbestosis in former workers and others who may have been exposed to asbestos.

One challenge for people who have developed an asbestos-related disease like mesothelioma is that the disease can lie latent for decades, Belluck said. They may think theres no way to proceed with a successful lawsuit after so many years. But thats not necessarily true. Attorneys can help investigate their claims and advise them of what their legal options may be.

Successful claims can result in compensation to help pay for the costs of treatment for lung-related diseases caused by asbestos exposure. Mesothelioma treatment has been estimated to cost families anywhere from $ 150,000 to $ 1 million.

Monetary awards can also help families cover other financial burdens caused by the disease, such as lost wages and lost future earning capacity, Belluck said.

Tragically, youre looking at cancers that are often fatal. Thats especially true in mesothelioma, where there is no known cure, he explained. But a good lawyer can help restore financial wellbeing and alleviate practical concerns so that families can devote their attention to coping with the emotional side of the disease.

About Belluck & Fox

Belluck & Fox, LLP, is a nationally recognized law firm that represents individuals with asbestos and mesothelioma claims, as well as victims of crime, motorcycle crashes, lead paint and other serious injuries. The firm provides personalized and professional representation and has won over $ 400 million in compensation for clients and their families.

Partner Joseph W. Belluck is AV-rated by Martindale-Hubbell and is listed in Best Lawyers in America, New York Magazines Best Lawyers in the New York Area and in Super Lawyers. Mr. Belluck has won numerous cases involving injuries from asbestos, defective medical products, tobacco and lead paint, including a recent asbestos case that settled for more than $ 12 million.

Partner Jordan Fox is a well-known asbestos and mesothelioma attorney who has been named to the Best Lawyers in America, New York Magazines Best Lawyers in the New York Area and to Super Lawyers. On two separate occasions his verdicts were featured as the National Law Journals Largest Verdict of the Year. He recently secured verdicts of $ 32 million and more than $ 19 million on behalf of individuals who had contracted mesothelioma from asbestos exposure.

In September, Belluck & Fox, LLP, won a coveted spot on a list of America?s best law firms, which was published jointly by U.S. News & World Report and Best Lawyers magazine. The listing showcased 8,782 different law firms ranked in one or more of 81 major practice areas.

For more information, contact the firm at (877) 637-6843 or through the online contact form.

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Sunday, July 22, 2012

US poverty on track to rise to highest since 1960s

WASHINGTON (AP) ? The ranks of America's poor are on track to climb to levels unseen in nearly half a century, erasing gains from the war on poverty in the 1960s amid a weak economy and fraying government safety net.

Census figures for 2011 will be released this fall in the critical weeks ahead of the November elections.

The Associated Press surveyed more than a dozen economists, think tanks and academics, both nonpartisan and those with known liberal or conservative leanings, and found a broad consensus: The official poverty rate will rise from 15.1 percent in 2010, climbing as high as 15.7 percent. Several predicted a more modest gain, but even a 0.1 percentage point increase would put poverty at the highest since 1965.

Poverty is spreading at record levels across many groups, from underemployed workers and suburban families to the poorest poor. More discouraged workers are giving up on the job market, leaving them vulnerable as unemployment aid begins to run out. Suburbs are seeing increases in poverty, including in such political battlegrounds as Colorado, Florida and Nevada, where voters are coping with a new norm of living hand to mouth.

"I grew up going to Hawaii every summer. Now I'm here, applying for assistance because it's hard to make ends meet. It's very hard to adjust," said Laura Fritz, 27, of Wheat Ridge, Colo., describing her slide from rich to poor as she filled out aid forms at a county center. Since 2000, large swaths of Jefferson County just outside Denver have seen poverty nearly double.

Fritz says she grew up wealthy in the Denver suburb of Highlands Ranch, but fortunes turned after her parents lost a significant amount of money in the housing bust. Stuck in a half-million dollar house, her parents began living off food stamps and Fritz's college money evaporated. She tried joining the Army but was injured during basic training.

Now she's living on disability, with an infant daughter and a boyfriend, Garrett Goudeseune, 25, who can't find work as a landscaper. They are struggling to pay their $650 rent on his unemployment checks and don't know how they would get by without the extra help as they hope for the job market to improve.

In an election year dominated by discussion of the middle class, Fritz's case highlights a dim reality for the growing group in poverty. Millions could fall through the cracks as government aid from unemployment insurance, Medicaid, welfare and food stamps diminishes.

"The issues aren't just with public benefits. We have some deep problems in the economy," said Peter Edelman, director of the Georgetown Center on Poverty, Inequality and Public Policy.

He pointed to the recent recession but also longer-term changes in the economy such as globalization, automation, outsourcing, immigration, and less unionization that have pushed median household income lower. Even after strong economic growth in the 1990s, poverty never fell below a 1973 low of 11.1 percent. That low point came after President Lyndon Johnson's war on poverty, launched in 1964, that created Medicaid, Medicare and other social welfare programs.

"I'm reluctant to say that we've gone back to where we were in the 1960s. The programs we enacted make a big difference. The problem is that the tidal wave of low-wage jobs is dragging us down and the wage problem is not going to go away anytime soon," Edelman said.

Stacey Mazer of the National Association of State Budget Officers said states will be watching for poverty increases when figures are released in September as they make decisions about the Medicaid expansion. Most states generally assume poverty levels will hold mostly steady and they will hesitate if the findings show otherwise. "It's a constant tension in the budget," she said.

The predictions for 2011 are based on separate AP interviews, supplemented with research on suburban poverty from Alan Berube of the Brookings Institution and an analysis of federal spending by the Congressional Research Service and Elise Gould of the Economic Policy Institute.

The analysts' estimates suggest that some 47 million people in the U.S., or 1 in 6, were poor last year. An increase of one-tenth of a percentage point to 15.2 percent would tie the 1983 rate, the highest since 1965. The highest level on record was 22.4 percent in 1959, when the government began calculating poverty figures.

Poverty is closely tied to joblessness. While the unemployment rate improved from 9.6 percent in 2010 to 8.9 percent in 2011, the employment-population ratio remained largely unchanged, meaning many discouraged workers simply stopped looking for work. Food stamp rolls, another indicator of poverty, also grew.

Demographers also say:

?Poverty will remain above the pre-recession level of 12.5 percent for many more years. Several predicted that peak poverty levels ? 15 percent to 16 percent ? will last at least until 2014, due to expiring unemployment benefits, a jobless rate persistently above 6 percent and weak wage growth.

?Suburban poverty, already at a record level of 11.8 percent, will increase again in 2011.

?Part-time or underemployed workers, who saw a record 15 percent poverty in 2010, will rise to a new high.

?Poverty among people 65 and older will remain at historically low levels, buoyed by Social Security cash payments.

?Child poverty will increase from its 22 percent level in 2010.

Analysts also believe that the poorest poor, defined as those at 50 percent or less of the poverty level, will remain near its peak level of 6.7 percent.

"I've always been the guy who could find a job. Now I'm not," said Dale Szymanski, 56, a Teamsters Union forklift operator and convention hand who lives outside Las Vegas in Clark County. In a state where unemployment ranks highest in the nation, the Las Vegas suburbs have seen a particularly rapid increase in poverty from 9.7 percent in 2007 to 14.7 percent.

Szymanski, who moved from Wisconsin in 2000, said he used to make a decent living of more than $40,000 a year but now doesn't work enough hours to qualify for union health care. He changed apartments several months ago and sold his aging 2001 Chrysler Sebring in April to pay expenses.

"You keep thinking it's going to turn around. But I'm stuck," he said.

The 2010 poverty level was $22,314 for a family of four, and $11,139 for an individual, based on an official government calculation that includes only cash income, before tax deductions. It excludes capital gains or accumulated wealth, such as home ownership, as well as noncash aid such as food stamps and tax credits, which were expanded substantially under President Barack Obama's stimulus package.

An additional 9 million people in 2010 would have been counted above the poverty line if food stamps and tax credits were taken into account.

Robert Rector, a senior research fellow at the conservative Heritage Foundation, believes the social safety net has worked and it is now time to cut back. He worries that advocates may use a rising poverty rate to justify additional spending on the poor, when in fact, he says, many live in decent-size homes, drive cars and own wide-screen TVs.

A new census measure accounts for noncash aid, but that supplemental poverty figure isn't expected to be released until after the November election. Since that measure is relatively new, the official rate remains the best gauge of year-to-year changes in poverty dating back to 1959.

Few people advocate cuts in anti-poverty programs. Roughly 79 percent of Americans think the gap between rich and poor has grown in the past two decades, according to a Public Religion Research Institute/RNS Religion News survey from November 2011. The same poll found that about 67 percent oppose "cutting federal funding for social programs that help the poor" to help reduce the budget deficit.

Outside of Medicaid, federal spending on major low-income assistance programs such as food stamps, disability aid and tax credits have been mostly flat at roughly 1.5 percent of the gross domestic product from 1975 to the 1990s. Spending spiked higher to 2.3 percent of GDP after Obama's stimulus program in 2009 temporarily expanded unemployment insurance and tax credits for the poor.

The U.S. safety net may soon offer little comfort to people such as Jose Gorrin, 52, who lives in the western Miami suburb of Hialeah Gardens. Arriving from Cuba in 1980, he was able to earn a decent living as a plumber for years, providing for his children and ex-wife. But things turned sour in 2007 and in the past two years he has barely worked, surviving on the occasional odd job.

His unemployment has run out, and he's too young to draw Social Security.

Holding a paper bag of still-warm bread he'd just bought for lunch, Gorrin said he hasn't decided whom he'll vote for in November, expressing little confidence the presidential candidates can solve the nation's economic problems. "They all promise to help when they're candidates," Gorrin said, adding, "I hope things turn around. I already left Cuba. I don't know where else I can go."

___

Associated Press writers Kristen Wyatt in Lakewood, Colo., Ken Ritter and Michelle Rindels in Las Vegas, Laura Wides-Munoz in Miami and AP Deputy Director of Polling Jennifer Agiesta contributed to this report.

Source: http://news.yahoo.com/us-poverty-track-rise-highest-since-1960s-112946547--finance.html

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American Anthropological Association: Faster Athletes, Slower Spectators and the Olympic Marathon

Written by Greg Downey

In 1896, during the first Olympiad of the modern era, Greek Spyridon Louis won the marathon. It was a race of attrition. Seventeen runners had left from the bridge in Marathon bound for Athens; only nine finished. Eight others gave up before Colonel Papadiamantopoulos fired the starting gun.

Two of the early leaders, both winners at shorter distances in the games, had to quit the course. In one case, a French runner was leading at the town of Karvati, so the local villagers awarded him a garland at the "arch of triumph" they had erected. The award proved premature; the hill after Karvati proved to be too much. Louis had been given an alcohol-powered send-off and was fortified by wine and an Easter egg along the way. Villagers ran along with him as he chased down the leaders, and he arrived to pandemonium in the Athens stadium crowded with 50,000 spectators.

In the excitement, two Greek princes joined the winner on his victory lap around the stadium. Louis was hailed as a national hero, especially because so many events in the games had been won by foreign athletes (losing in the discus to an American was particularly painful). Offered the gift of his choice by an exuberant King George I of Greece, Louis asked for a donkey cart to help with his water-carrying business.

Louis' finishing time for the first Olympic marathon was 2 hours 58 minutes and 50 seconds.
As the Olympic torch wends its way to the opening ceremonies in London, the marathon has come a long way. The medalists in the men's race next week will likely cross the line at close to two hours; women, once banned from running the marathon because of their alleged frailty, will not be too far behind. Runners will be vying, not for a donkey cart, but for tens of thousands of dollars in bonuses and many, many more times this in lucrative endorsement deals from shoe companies. Sports fans will sit on the edge of their seats as those who get to the podium may only be separated from those who do not by the narrowest of margins.

And yet, at the same time that the margins between Olympic finishers may be a hair's breadth, the gap between the athletes and the spectator public is growing. Spyridon Louis was a true amateur. His first 'marathon' was his qualifying race, about two weeks prior to his Olympic performance. Today's Olympic contenders are dedicated professionals, physiologically worlds' apart from most of the spectators, who are growing increasingly sedentary.

Sure, the number of amateur participants at marathons is swelling, but on average, marathon runners are going slower. It's very hard to imagine today, especially in the Western world, that someone could run a sub-three-hour marathon in their second attempt, two weeks after their first marathon (even though the races were slightly shorter than today's distance). Instead, many runners in contemporary marathons strive to beat the "Oprah line," clocking less time than it took the talk show host to finish the Marine Corp Marathon: 4 hours, 29 minutes. On average, they will beat the Oprah line, but just barely. Our professional athletes may be faster than ever, but we, as a whole community, are less athletic.

Observers point out that, at the same time that the Olympic movement has become global, so too has a decrease in our bodily movement. The spread of affluence and middle-class lifestyles has led to greater inactivity, even in the developing world, followed predictably by rising rates of obesity, diabetes, and heart disease. The world may love the Olympics, but the audience also grows more sedentary, more likely to watch on television than lead the kind of lifestyle that allowed Louis to finish the arduous Marathon to Athens run.

Humans weren't always so inactive. The skeletons of our pre-modern ancestors, before the industrial age, often have bone development that looks more like professional athletes than couch potatoes. Bones remodel over our lifetime, adapting to heavy dynamic stress by growing denser, with thicker hardened shells. In measures such as left-right asymmetries in the bone density of our forearms, archaeologists can judge how vigorous a person's lifestyle was. Medieval skeletons resemble professional baseball pitchers more closely than today's truck drivers, cell phone salespeople or software designers. Tools routinely used by former generations of workers, such as sledge hammers, were much heavier than their modern equivalent. Only professional athletes lead lifestyles as rigorous as generations before us.

The Olympics have become big business, just as the performances have steadily improved. The games draw audiences that are only rivalled by that other great global sporting phenomenon, the World Cup, and an occasional British royal wedding. Seventeen thousand athletes from 205 countries will be in London. Events will be reported by twenty thousand journalists, and an estimated four billion spectators will tune in to watch the opening ceremonies. According to Sky News, the total cost of the London games -- factoring in everything from security to overtime wages for train operators -- could be $37 billion.

By these measures, the Olympic movement is triumphant. As Richard Pound, former Vice-President of the International Olympic Committee, commented in 2008, the Olympic movement has gone from the "kitchen table" in the days of Louis to "global boardrooms." The five rings of the Olympic symbol, as Pound puts it, is the "stuff of dreams" around the world.

The Olympic Games may be stronger than ever, and world records are liable to tumble in London, but the people watching from home are growing slower, weaker and more sedentary. If the Olympic movement is intended "to encourage and support the development of sport for all," as the Olympic Charter reads, then the movement is in danger of failing, even though the broadcasts are popular. The distance between athletes and spectators is growing greater, and not just because our best athletes are running faster, jumping higher, and getting stronger.

Greg Downey is Senior Lecturer in Anthropology at Macquarie University in Sydney, Australia. He is co-editor, with Daniel Lende, of the forthcoming book, The Encultured Brain: An Introduction to Neuroanthropology (MIT Press, due out this month). Greg has done research on capoeira in Brazil, with mixed martial arts fighters in the US, and with rugby players and coaches in Australia. He writes extensively on the relationship between brain and culture, especially skill acquisition, sensory training, and developmental dynamics, on the weblog Neuroanthropology at the Public Library of Science, where he has also placed the sources, links and other resources for this column.

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Source: http://www.huffingtonpost.com/american-anthropological-association/olympic-marathon_b_1690827.html

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