Put QR Codes on Your Direct Mail for a USPS Discount | Business 2 ...

Dillon Precision Products' QR code mailer

Thinking about starting up a mailing campaign for your business? Add a QR code to your mailer and you?ll save two percent with the USPS during the months of July and August.

The US Postal Service says that mobile technology is one of the fastest growing marketing sectors. And when combined with marketing mailers, it can help businesses stay relevant and increase their profit.

?The integration of direct mail with mobile technologies may improve the long-term value of direct mail. And as digital channels multiply, marketers know that the most effective campaigns use an integrated approach,? notes the USPS? official website.

The US Postal Service went on to say, ?With the pricing incentive being offered by USPS during the Mobile Commerce and Personalization Promotion, now is the time to add mobile barcodes to your direct mail to boost its impact.?

Bryan Laurienti, co-owner of BBB Systems, noted that ?One of BBB Systems? clients, Dillon Precision, has started using QR codes on their catalogs and they?re getting great results.? The more people you can appeal to the better, so a marketing campaign that includes both mobile technology and mailers is a great idea. You can also tie in social media by sending out tweets and status updates on how your followers can sign up to receive your mailers.

We want to know: Will you be participating in the US Postal Service?s Mobile Commerce and Personalization Promotion?

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